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 EIAA has now established an Insight Council to further drive the digital sector and enable closer work between media owners and agencies and announces the expansion of its acclaimed Mediascope Europe media consumption study in 2010 to a further five European markets. For more information click here.
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EIAA Marketers' Internet Ad Barometer - November 09 results from the EIAA Marketers' Internet Ad Barometer reveal that marketers across Europe continue to embrace the power of online during a year of recession due to its ability to maximise limited budgets. View the press release or click here to downlodad the report.
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EIAA Media Multi-tasking Report - The first ‘EIAA Media Multi-tasking Report’ provides valuable insights into the digital lifestyles of Europe’s media multi-taskers. The research shows the increasing shift towards media convergence with TV and internet media multi-tasking growing rapidly, +38% since 2006 and almost a quarter (22%) of all Europeans now using TV and internet simultaneously. To access the press release click here and for the executive summary click here. View our Top Ten Tips for advertisers from the Media Multi-tasking Report.
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Mediascope Europe - Mediascope Europe research shows that Europeans are deepening their experience of the internet by not only increasingly using it for leisure pursuits but to actively enhance and manage their daily lifestyles. To access the press release click here and for the executive summary click here. |
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MIA Project Global Online Audience and Traffic Measurement Survey - further to the release of the top-line results please click here for more information.
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European Media News Summary - Click here to access the European Media News summary detailing key weekly industry news.
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EIAA Digital Families - The first ever ‘Digital Families’ Report, the latest in the EIAA Mediascope Europe series, reveals interesting insights into the digital lifestyles of Europe’s online families. The research shows that almost three-quarters (73%) of people living with children are logging on to the internet each week, compared with only half (52%) of those without. To view the Executive Summary click here.
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Forthcoming external events: |
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IPTV World Forum 2010, 23-25th March 2010 - Now in its sixth year, the IPTV World Forum has an established reputation for high quality and sizeable yet focussed audiences - the leading event for multi-platform TV. The IPTV World Forum is the only place to meet all the key decision makers from all the IPTV markets in one place. For 2010, the event will feature over 270 speakers, including 110 service providers from 30 countries. For more on the forum information click here.
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Register for Interactive Europe, the monthly newsletter from the EIAA |
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The European Interactive Advertising Association (EIAA) is a pan-European industry organisation for the Interactive Media Selling community |
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The EIAA works as one common voice for the interactive advertising industry, promoting the marketing and selling of interactive advertising opportunities in Europe. |
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To view EIAA conference presentations click here
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